The B2B Innovator Awards is an annual program which honors 30+ B2B specific marketing & sales executives on various accomplishments, team and individual. We collaborated with Demand Gen Report on this project, a digital publication who’s sole focus is B2B marketing.
Considering that this awards program was highlighting successful individuals and teams for extraordinary work in their content and marketing professions – we knew that the report would also need to carry its own weight of innovation and experience. With that in mind, we pushed forward with the client to build this out as a responsive and interactive web experience instead of a downloadable PDF. A theme was developed with keywords that were identified by Demand Gen Report – high-rollers, betting on marketing technology, and winners. A visual casino / roulette theme was used in the final draft.
Timeline
This project was completed within a 3-week time frame.
Our team worked closely with copywriters and designers on the Demand Gen Report team to ensure all corners of the experience were thoughtfully designed with readability and SEO in mind.
Tech Stack
To ensure proper optimization for mobile devices and SEO – the decision was made to keep the content accessible through Demand Gen Report’s WordPress website and server. Elementor was used as the backbone for the design and development, while also using custom CSS and JS to add more fluid animations to the experience.
