Produced by Demand Gen Report, the B2B Campaign Optmization Series is an annual week-long digital webcast series covering the latest trends and development in B2B digital marketing.
Scope
The series would be embarking on its inaugural year in April 2016 and needed a complete brand identity. The project scope included full color and alternative designs, as well as brand guidelines and restrictions.
Timeline
The project took no more than one week froms brainstorm, draft, tweak, and finalization and delivery.
