The B2B Marketing Exchange is an annual marketing conference focused on bringing together B2B marketers from all industries. With over 1,000 attendees and over 80 sessions – the event organizers needed a way to organize the content to help convert website visitors to paid registrants.
Timeline
The project was completed within two weeks of commission. In that time, the Digital Ink Solutions designers worked closely with the #B2BMX team on ensuring their UX and functionality needs were met.
Tech Stack
The outgoing website utlized an off-the-shelf WordPress template which limited the team in layout flexibility. The goal of the project was to introduce a visual refresh to the brand’s digital presence as well as equip the #B2BMX team with the tools needed to exceptionally display their event’s content and offerings all the while improving the website’s page speed. Some of the tools we introduced included intuitive builder plugins such as Elementor and Visual Composer.
Results
The event’s 2018 marketing campaign saw a lift of up to 50% in visitors to their core pages and a lift of 18% on the registration page. The increased usability and UX translated into a record year in attendance and revenue.
